Logo Design And Promo Development:

The Development of "This or That" Podcast and Its Role in Refining My Social Media And Content Creation Skills

The journey of creating and developing the This or That podcast has been transformative in more ways than one. Not only has it allowed me to dive deep into a passion project focused on film debates, but it has also provided the perfect opportunity to refine and expand my social media and content creation skills—skills that have now become essential components of my professional portfolio.

Conceptualizing the Podcast:

The initial idea behind This or That stemmed from my love for film and discussions about what makes certain movies stand out over others. The core premise revolves around three hosts, myself, Joolz, and Ed, debating two films with similar themes or elements and deciding which one did it better. It’s a simple but compelling format that appeals to film buffs and casual moviegoers alike. This concept gave me the chance to not only focus on content creation but also hone my abilities in engaging a specific audience.

Building a Brand Identity:

Developing the podcast also required building a clear brand identity. I had to ensure that This or That stood out in a crowded podcast space. This process involved:

• Creating a consistent visual identity for the podcast’s social media platforms (Instagram, Facebook, TikTok, YouTube and Spotify), incorporating brand colors, fonts, and a logo that represents the theme of the podcast.

• Developing a unique voice in both the podcast discussions and social media posts, ensuring that each platform conveyed the same tone—whether lighthearted, analytical, or conversational.

Social Media Strategy & Content Creation:

As the podcast developed, I applied strategic social media practices to grow an engaged audience. Through trial and error, I was able to refine the following skills:

1. Platform-Specific Content: Each platform (Instagram, TikTok, Facebook, YouTube, Spotify) require unique strategies. For example, Instagram Stories and TikTok excel at short, engaging teaser clips, while YouTube demanded more in-depth video descriptions and eye-catching thumbnails.

2. Content Planning And Scheduling: I have developed a bi-weekly episode release schedule, using tools to pre-plan and schedule posts across social media channels. This will ensure consistency in engagement and build anticipation before each episode drop.

3. Engagement And Interaction: Encouraging comments, starting conversations, and creating polls will help foster a community around the podcast. I will actively use these interactions to inform future episodes and refine our content direction based on what resonated with the audience.

4. Analytics And Performance Optimization: I plan to regularly review performance metrics to better understand what content generated the most engagement. This will allow me to tweak my approach—whether altering the time of day posts being released or experimenting with different types of content, like memes or behind-the-scenes videos.

Multimedia Content Creation:

The podcast also pushed me to broaden my multimedia skills. Creating promo videos for episodes, crafting visually appealing graphics, and editing audio clips for social media required me to learn and use tools like Canva, Chat Gpt and Opus Clip. This honed my ability to:

• Produce high-quality, eye-catching visuals that match the tone of the podcast.

• Edit videos in a way that engages viewers quickly, especially for platforms like TikTok and Instagram where attention spans are shorter.

Portfolio Development:

Ultimately, the This or That podcast has played a key role in shaping my content creation and social media portfolio. Every piece of content created—whether a short TikTok clip or a detailed YouTube description—serves as a live case study of my ability to engage an audience, drive traffic, and create brand consistency across platforms. The podcast has become a testament to my ability to not only create but sustain a multimedia project.

By managing the growth of the podcast’s online presence, I’ve developed a keen understanding of how to craft content strategies that build an engaged community, elevate brand awareness, and drive listener growth. These skills have naturally transferred to my professional work, as I now have hands-on experience with a broad range of content creation tools and social media management techniques that I apply to other projects in my portfolio.